Steve Madden is easily America's
most successful shoe designer. Considered the fashion footwear
mogul of the 21st century, Madden has been responsible for the
design and marketing of the company's trendsetting shoes for the
past two decades. His vision to give young, fashion forward men
and women a unique way to express their individuality through
style resulted in millions of customers worldwide and propelled
his designs to the forefront of the fashion industry.
In 1990, with a mere $1,100 in his bank account, Madden started
crafting shoe designs from his Queens-based factory and the
Steve Madden brand was born. With sheer guts, years of
experience in the footwear industry, and unique creative
designs, Steve Madden formed his own successful enterprise.
A year later, Madden introduced a redefined version of platform
shoes, resulting in one of the most spectacular success stories
in the early 1990's. Inspired by his favorite rock and roll
stars of the 1970s, the thick, chunky heel became Steve Madden's
signature and a phenomenon in women's shoes.
Madden's footwear vision is continuously evolving. Steve once
said, "What inspires me is what I see people wearing on the
streets of the world from New York to London and beyond. I get
my ideas and inspiration from pounding the pavement all over the
world. Today, fashion is dictated by individual style. To me,
the fashion of the future is anything that a young guy or girl
feels good wearing as long as it's put together in the right
way."
Today, the Steve Madden brand represents a lifestyle. It is
about embracing fashion while still maintaining that funky
independence that first defined the brand 20 years ago.
Expanding now into apparel and other accessories such as
dresses, handbags, belts, sunwear, cold weather, outerwear and
hosiery, Steve Madden is always looking toward to the future. As
2011 begins, more exciting opportunities are on the horizon
including re-packaging, new store design rollout and expansion
in global markets. |
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